Enabling Always-On Connectivity for Nearly Two Million Mobile Users at One of the Largest State Fairs in the Country
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Enabling Always-On Connectivity for Nearly Two Million Mobile Users at One of the Largest State Fairs in the Country

03/30/18

The Minnesota State Fair, located between Minneapolis and St. Paul, has the largest average daily attendance of any state fair in the country.

An average of 166,000 people per day at the fairgrounds send and receive approximately 8 million texts and require capacity for data downloads, mobile streaming, mobile payments and cell phone calls.

The State Fair needed a permanent, always-on, guaranteed mobile data delivery system – and that’s where Graybar and contractor MP Mobile Solutions stepped in.

THE CUSTOMER

The Minnesota State Fair is one of the largest and best-attended expositions in the world. In addition to the 12-day State Fair, the Minnesota State Fairgrounds hosts hundreds of additional events each year.

THE CHALLENGE

Minnesota State Fair leaders were looking for an alternative to importing multiple, bulky COWs (cells-on-wheels) to ensure mobility service for the annual Minnesota State Fair. They wanted an on-site, permanent, multi-carrier Distributed Antenna System (DAS) that could handle a huge influx of people – and connected devices – without issue. Such a system would need to support the diverse needs of both fairgoers and fair vendors.

Entrance Arch
HOW GRAYBAR HELPED

Graybar joined with MP Mobile Solutions, a systems integrator, to design and specify a DAS solution before the 2017 State Fair. The team recommended a DAS system manufactured by SOLiD that was pre-loaded and pre-configured at the factory. Over the three-month installation period, the Graybar team provisioned and staged the sophisticated system at its Minneapolis Service Center. And Graybar’s Just In Time (JIT) delivery service made sure that the appropriate parts and materials reached the fairgrounds at the exact time they were needed.

THE RESULTS

The Minnesota State Fair now has permanent, reliable mobile connectivity that provides a more positive experience for fairgoers and also enhances the abilities of vendors for both the State Fair and the many other events held at the fairgrounds throughout the year.?

Furthermore, the State Fair was able to reclaim valuable square footage previously used for COWs for more productive uses and sell more fully integrated mobile marketing packages without worrying about overloading its mobile network.

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